messaging has embedded itself in the American
- As of
Q3 2008, 203 million of the 263 million
U.S. wireless subscriber lines paid for
text messaging either as part of a package
or on a transaction-basis.
- From a
penetration and usage perspective, it is
estimated that 57 percent of all mobile
ages 13 and older use text messaging on
a regular basis.
- Text messaging
has become so popular, in fact, that U.S.
mobile subscribers now send and receive
more text messages in a month than they
make phone calls.
- As of
Q2 2008, mobile subscribers sent or received
an average of 357 text messages per month,
compared with placing 204 phone calls.
to the Mobile Marketing Association, in
2008, 89% of companies will use text and
multimedia messaging to reach their audiences,
with nearly one third planning to spend
more than 10% percent of their marketing
budgets on advertising in the text SMS marketing
- 80% of
consumers keep their mobile on them all
- Over 94%
of text messages are opened and read. Far
exceeding most other types of marketing.
- When given
a choice 39% of US consumers - 76 million
people - prefer text messages to radio or
TV advertising; however, only 3% of most
marketing campaigns currently have a text