Additional Facts

  • As of Q3 2008, 203 million of the 263 million U.S. wireless subscriber lines paid for text messaging either as part of a package or on a transaction-basis.
  • From a penetration and usage perspective, it is estimated that 57 percent of all mobile subscribers
    ages 13 and older use text messaging on a regular basis.
  • Text messaging has become so popular, in fact, that U.S. mobile subscribers now send and receive
    more text messages in a month than they make phone calls.
  • As of Q2 2008, mobile subscribers sent or received an average of 357 text messages per month,
    compared with placing 204 phone calls.
  • According to the Mobile Marketing Association, in 2008, 89% of companies will use text and multimedia messaging to reach their audiences, with nearly one third planning to spend more than 10% percent of their marketing budgets on advertising in the text SMS marketing medium.
  • 80% of consumers keep their mobile on them all day.
  • Over 94% of text messages are opened and read. Far exceeding most other types of marketing.
  • When given a choice 39% of US consumers - 76 million people - prefer text messages to radio or TV advertising; however, only 3% of most marketing campaigns currently have a text component.

"Text messaging has embedded itself in the American communication lifestyle"